Business Snapshot

Offer

How would you describe the main offer or service your company is selling today?

What do customers value most about it, in your view?

How confident are you that the offer reflects what the market currently needs?

ConfidentPartlyNot sure

How often do you adapt the offer in response to market feedback or changes in demand?

What is the clearest reason a buyer should choose you over an alternative?

Sales

How would you describe the sales process from first contact to close?

Clear and effectiveWorking, but inconsistentUnclear or outdated

Where do you believe the largest number of sales opportunities are lost?

How is sales responsibility organised, and who ultimately owns the result?

How have the last six months of sales compared with your expectations?

Leadership & communication

How would you describe internal communication?

Clear and alignedSometimes unclearFrequent misunderstandings

How are important decisions typically made — deliberately, strategically, or reactively?

Where is leadership currently creating the most delay, ambiguity or tension?

How often do you receive genuinely candid feedback from the team?

What next

Which three issues would make the biggest difference if resolved in the next three months?

What would tangible progress look like for you?

Would you want support implementing the recommendations after the assessment?

YesMaybeNo — assessment only

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Start with the situation.